Our dog has sensitive skin and this product is gentle, doesn’t dry out her skin but still works great! The smell is mild but nice enough that she smells great and doesn't immediately roll on the carpet to try to get the scent off (which she does with most all other shampoos).
The cap had opened a bit during delivery and spilled onto the contents of the box but when I reached out to customer service they were very attentive and sent us an entire new bottle right away. Great product, fabulous customer service and a happy dog make us customers for life.

My precious Atticus just luvs to play outside and get as dirty as possible! I call him "Mud-Pie"! He is 75% poodle. TrueBluePets' Super Fresh Dog Shampoo works wonders on his fur...makes it soft and less likely to tangle...easier to brush him out. Smells great, too! I love the natural ingredients and feel good about this company's excellent reputation.

We have been blest to have our Anna Dog (Shit-zuh) since 2014. She tends to be prone to allergies, which cause hot spots on her skin. She would scratch, and scratch, until she was bleeding. We tried a lot of things to help her and found a few things that work.
One thing that helps her a lot is to bathe her after she has been outside for several hours, rolling in the grass and investigating everything. In order to bathe her frequently, we need a shampoo that was very gentle. True Blue's shampoo filled that need and the odor that came from the Anna Dog was so inviting I actually gave her more attention than usual because I enjoyed the way she felt and smelled. Anna's skin is pink and clear all through the spring, summer and fall as she enjoys being outside with us, We are very grateful to True Blue Pet's for taking the time to develop a safe and effective shampoo.
Barbie from Missouri

I have a year old pup. Your product is gentle enough to use daily and smells so nice

Very clean shampoo.